Golden Rooster and Hundred Flowers Film Festival

　　2020年金鸡百花电影logo和主视觉发布

　　August|31.08.2020

　　On the afternoon of August 29, the 2020 Golden Rooster and Hundred Flowers Movie LOGO and main visual were released. The LOGO did not inherit any elements from last year. In fact, this year’s Hundred Flowers Award, so there is no chicken element in the visual. In terms of styling, this year's LOGO looks a little more complicated than last year, but it is still outstanding!

　　8月29日下午，2020年金鸡百花电影LOGO和主视觉发布， LOGO并没有继承去年任何元素，其实今年的是百花奖，所以视觉中没有鸡元素。造型上来看，今年的LOGO要比去年看上去复杂一点，但依然优秀!

　　2020 Golden Rooster and Hundred Flowers movie logo and main visual press conference

　　2020年金鸡百花电影logo和主视觉新闻发布会

　　Comparison of the logo of the 2019 China (Xiamen) Golden Rooster and Hundred Flowers Film Festival and the 2020 China (Zhengzhou) Golden Rooster and Hundred Flowers Film Festival logo。

　　2019年中国(厦门)金鸡百花奖电影节logo和2020年中国(郑州)金鸡百花奖电影节logo比较。

　　The official interpretation of the logo of the 2020 China (Zhengzhou) Golden Rooster and Hundred Flowers Award Film Festival: The gluttonous pattern inspired by the Chinese Shang Dynasty bronze Duling Fangding adopts traditional Chinese patterns to present a simple charm. The eyes of the pattern represent "Eye of Zhengzhou". The middle figure of "Eye of the Public" and "Eye of Movie" is taken from the trophy image.

　　2020年中国(郑州)金鸡百花奖电影节logo官方释义：灵感源自中国商代青铜器杜岭方鼎的饕餮纹采用了中国传统纹样以呈现古朴韵味，其中图案的双眼代表”郑州之眼““大众之眼”“电影之眼”中间人形图案取自奖杯形象。

　　Vertical poster: The poster adopts the image of "flower" as the main element, and the petals are presented in the form of ghosting. In the middle of the whole picture, the background of the "Dading" and the design of the LOGO can be seen faintly echoing each other.

　　竖版海报：海报采用了“花”的形象作为主体元素，花瓣通过重影的形式呈现，其中在整个画面的中间可以若隐若现地看到“大鼎”的背景与LOGO的设计相互呼应。

　　The main color of the poster is green as the main color of the poster, which represents hope and vitality. At the bottom right of the poster, there is a white copy of "See Zhengzhou, a hundred flowers bloom". In addition, Liu Haoran is the ambassador of this film festival.

　　海报整体以绿色为海报的主色调代表着希望与活力而海报的右下方，则是白色字体的文案“豫见郑州，百花齐放”另外本届电影节的由刘昊然作为形象大使。

　　The LOGO of Golden Rooster and Hundred Flowers Film Festival in previous years, the picture comes from: Golden Rooster and Hundred Flowers Film Festival.